The coffee conundrum: How packaging can make or break your brand
As a coffee business owner, you know that serving high-quality coffee is just the beginning. The real challenge is in preserving flavour and freshness, while maintaining the brand identity – and th...
From blank to branded: Creative ways to use custom stickers
As the custom packaging market becomes increasingly saturated, establishing a strong brand identity in those first few seconds is crucial for businesses to stand out and leave a lasting impression....
5 food packaging trends you need to be aware of
What are the food packaging trends? In this blog post, The Packaging People take a look at the top food packaging trends you need to be aware of this year, for your brand or business.Sustainable fo...
5 reasons why branding your packaging is important
No matter what product you are packaging, whether it’s food, electronics, cosmetics or clothing, it is important that your branding is placed strategically so that the consumer takes notice and rem...
The psychological effects of product packaging on sales
Your product packaging is your premier salesman when it comes to getting your product off the shelf and into your customers’ hands. It needs to stand out from the competition and be appealing enoug...
5 great pieces of packaging advice for small businesses
If you’re an established small business, or your brand is just starting out, these five pieces of advice from the team at The Packaging People will help you get your packaging right. Good packaging...
5 characteristics of high-quality product packaging
With the huge increase in online shopping, the need for high-quality, reliable packaging has become more important than ever. Packaging now needs to be functional, as well as inviting, aesthet...
3 reasons customers look for eco-friendly packaging
In 2023, the importance of sustainability and environmental awareness in every part of your business should be at the forefront of your mind. Customers are looking for the signs of eco packaging, i...
What are the benefits of using eco-friendly packaging?
Eco-friendly packaging offers benefits to businesses and the environment. It has a reputation for being beneficial and safe. Environmentally friendly packaging may include packaging made of sustai...
5 creative ways to make your coffee packaging stand out
Drinking a morning cup of coffee is a treasured ritual that helps to kick the day off on the right foot. Sales of coffee is a highly competitive retail segment in Australia, with a lot of competiti...
Have you considered the three P’s of packaging design?
When thinking about packaging for your product or brand, it’s important to consider the three Ps of packaging design; protection, printing and perceived value. These three core principles will ensu...