Strong, well-designed packaging does more than protect your product. It helps your brand get noticed, tells your story, and builds customer loyalty. If you're just starting out or looking to level up your packaging game, these five tips will help you make confident choices that support your brand's growth. From custom packaging to sustainable options, there’s something here for every small business.
1. Choose packaging that supports sustainability
Choosing sustainable options demonstrates your commitment to reducing environmental impact and conducting business responsibly. Whether you go with compostable pouches or recyclable bags, sustainable packaging is a smart way to align your values with your customers’ expectations.
It’s also a fantastic way to future proof your brand. As more regulations around plastic and waste are introduced, starting with sustainable materials now means you’ll stay ahead of the curve. Plus, customers are more likely to support brands whose values mirror their own, which can translate to stronger brand loyalty and positive word-of-mouth.
2. Protect your product with the right materials
Packaging that looks great is one thing, but it also needs to perform. Good packaging protects your product from damage during shipping and handling, especially if you’re dealing with food. A considered solution ensures every order reaches your customer in perfect condition, helping to build trust and repeat business.
Think about how your product will be handled from start to finish. Will it be stacked in a warehouse? Delivered by courier? Left in the sun? All of these factors can affect the condition of your product when it reaches your customer. Choosing the right structure, fill, and finish means fewer returns, better reviews, and more satisfied customers.
3. Keep your brand front and centre
Custom packaging is an excellent way to reinforce your brand across every touchpoint. From your logo and colour palette to the tone of your messaging, it should all feel consistent. Branded boxes, bags, or labels help create a polished look and show customers you’ve thought of every detail. The Packaging People offer a full range of custom packaging options to bring your branding to life.
Think of your packaging as a silent salesperson. Every box or bag is an opportunity to leave a lasting impression whether it’s through thoughtful design or memorable unboxing experiences. The little details really do matter and can make your product feel extra special.
4. Make your product stand out on the shelf
Packaging is often the first impression someone will have of your product. If you’re sharing shelf space with dozens of competitors, your packaging needs to capture attention and reflect your unique brand personality. Creative design, smart copy, and eye-catching details all contribute to packaging that not only turns heads but also tells a story.
Think about the colours, shapes, and finishes that will help your product pop. Do matte textures give off the premium vibe you’re going for? Would a bright colour or bold graphic style speak to your audience? Your packaging doesn’t have to be complicated, but it should always be strategic and aligned with what your ideal customer is drawn to.
5. Stick to packaging that works for your budget
Smart packaging doesn’t mean expensive packaging. The key is to find the right balance between cost, function, and design. For small businesses, every cent counts so your custom packaging should support your profit margins as well as your brand experience. We’re here to help you find practical solutions that fit both your needs and your budget.
Bulk ordering, smart material choices, and working with the right supplier can make all the difference. We can help you find clever ways to achieve that high-end look so you get the impact you want, with the cost savings you need.
Get started with custom packaging for your business
We work with businesses of all sizes to create custom packaging that looks great, performs well, and fits your brand’s vision. Whether you're after custom packaging for small business, eco-friendly options, or something beautifully simple, we’ve got you covered.
Explore our range today and let’s create packaging that puts your product front and centre.