What are the biggest shifts in food packaging right now?
We’re witnessing some pretty significant changes, some subtle and others that are hard to miss. Whether it’s the materials used, the design, or the everyday ways people interact with packaging, expectations are definitely evolving. Brands are feeling the heat to create packaging that’s not just functional but also sustainable, attractive, and budget-friendly. It’s no longer just about wrapping up food; it’s about how that packaging mirrors your values and aligns with your customers' lifestyles. We’ve rounded up five key trends that are shaping the way brands keep ahead of the curve.
Sustainable food packaging
Sustainability and eco-friendly food packaging have transitioned from being a trend to a must-have. With rising concerns about environmental impact, consumers are becoming more mindful of what they buy. This means businesses need to think about not just what’s inside the packaging, but also how it’s made, used, and disposed of. Brands that prioritise sustainable packaging often benefit from:
- Improved customer loyalty
- A stronger environmental reputation
- Easier compliance with emerging regulations
The good news? Switching to eco-friendly options is simpler than ever. We provide a range of environmentally friendly food packaging solutions, including pouches, liners, bags, boxes, and cylinders. These are made from mono-material recyclable materials or designed to be kerbside recyclable, helping reduce environmental impact after disposal.
Minimalist food packaging
For us, minimalist packaging isn't just a trend, it's a statement. Minimalist designs allow the product to shine on its own. This approach benefits both businesses and customers. Companies can cut costs and streamline their operations, while customers can feel good knowing the brand they support is environmentally conscious. Simple packaging also suggests a refined, boutique feel that can help your product stand out. Clean lines, natural textures, and smart typography can be just as impactful as more intricate designs, if not more so.
Durable & high-quality food packaging
When it comes to food packaging, durability and quality are key. Sturdy, high-quality packaging not only protects your products during storage and transit but also keeps them looking great on the shelves. It’s essential for maintaining freshness and preventing damage, whether you’re shipping out items for retail, takeaway, or e-commerce. Our packaging solutions strike the perfect balance between exceptional durability and appealing aesthetics. We offer food-safe and long-lasting packaging options, including bags, pouches, cylinders, boxes and tins, all of which are customisable to suit your needs.
Convenience for takeaway
Convenience is crucial for takeaway food packaging these days. Whether it’s coffee, snacks, or full meals, packaging must be practical, portable, and functional. Easy-to-carry containers that preserve product quality are a must for today’s on-the-go consumers. Leak-resistant, heat-safe, and user-friendly packaging adds value for both businesses and customers alike. It can be the deciding factor between a one-time purchase and a loyal customer who keeps coming back. Our takeaway coffee cups are designed with convenience in mind, ensuring they’re both reliable and eco-friendly. They’re available in a range of sizes, materials, colours and patterns to suit your taste. Take a look at our coffee cups here.
Custom food packaging
As brands aim to create long-term relationships with their customers, personalised food packaging is becoming a powerful tool. People love feeling special, and offering custom designs, messages, or unique elements allows brands to create a more tailored experience for their consumers. Benefits of personalised food packaging:
- Strengthen customer loyalty: A unique, customised experience makes customers feel valued.
- Enhance brand identity: Custom packaging aligns with your brand’s personality and values.
- Increase perceived value: Personalised packaging can make products feel premium, even at a competitive price.
Get started with sustainable food packaging
Ready to dive into the world of sustainable food packaging? The initial production costs for digitally printed designs are surprisingly low when you stack them up against traditional printing methods. With digital printing, you can achieve stunning, high-quality designs right on your packaging, whether you’re using pouches, bags, boxes or cylinders. We offer minimum print runs starting at just 500 units, so you can start small while keeping your big dreams in sight. If you have a unique brand vision you want to bring to life, we’re here to help! Explore our complete range of packaging options on our website today.