With the huge rise in online shopping, product packaging plays a bigger role than ever before. It’s not just about keeping the product safe - it has to arrive intact, feel good in the hand, and leave a lasting impression. On shelves, it needs to stand out without shouting. And more and more people are paying attention to how packaging aligns with their values regarding environmental concerns.
We’ve partnered with all kinds of businesses, and one thing’s clear: when your packaging is done well, people notice. It builds trust, encourages loyalty, and subtly makes your product feel like the right choice. Here's what we focus on when helping create packaging that ticks all the right boxes.
Eco-friendly
Sustainability has shifted from a nice-to-have to a must-have. More customers are actively looking for packaging that reflects their environmental values. Opting for recyclable, compostable, or reusable materials isn’t just a win for the planet - it also demonstrates to your customers that your business cares about its environmental footprint.
We prioritise cutting down on unnecessary use and selecting materials that are both sustainable and practical. From choosing compostable options to ensuring packaging can be reused, sustainable choices can still exude high-quality and premium, all while maintaining protection and design integrity.
Want to see what that looks like in action? Browse our eco-friendly range here.
Easy-to-use & convenient
When it comes to packaging, it should really make our lives easier, right? It ought to be intuitive and free of hassle. Think about it: whether it’s a resealable pouch for keeping things fresh, a sturdy mailer that’s easy to pack and ship, or a kraft cylinder that looks great and stores well, ease of use makes all the difference. Customers expect packaging that’s functional, allowing them to access the product easily and store it away just as simply.
By focusing on designs that are both practical and user-friendly, we make sure the customer experience doesn’t end with the purchase. The goal is to create packaging that feels natural to use, making it simple to open, close, and store.
Functional
A well-thought-out design doesn’t just look appealing; it actually serves the product inside. We consider everything from how the product is stored and shipped to how it’s handled by the consumer. For example, a stand-up pouch with a resealable zipper not only helps keep contents fresh but also handles everyday use with ease.
Durable & protective
Above all else, packaging must do its job: keeping the product safe and sound. No one wants to receive a broken or damaged product, whether it’s fragile glassware or something more temperature-sensitive like chocolate or confectionery. The right materials and construction help ensure your product is secure throughout its journey.
It’s all about using the right materials for the job, like adding cushioning for breakables, using moisture-resistant layers for food, or picking a sturdy box that can handle shipping. Durable packaging gives your product the best chance of arriving just the way it should.
Visual appeal
Everything from the colours and textures to the finer design elements contributes to how customers engage with your product. Good design doesn’t just make it visually appealing - it also helps convey your brand’s unique story.
A sleek, minimalist design often does the trick, letting the product take centre stage while still fostering a connection to the brand. We pay close attention to every visual detail to make sure the packaging feels true to your brand, creating a positive, lasting impression from the moment someone lays eyes on it.
How The Packaging People can help...
Whether you’re just starting out or looking to give your packaging a fresh twist, finding the right product packaging can truly make a difference. From sustainable materials to thoughtful design, it’s about creating something that works for your product and reflects what your brand stands for.
At The Packaging People, we’re here to help you bring that to life. Our team can guide you through the options and help tailor a solution that ticks all the boxes.
Ready to get started? Contact us today.