From Idea to Shelf
Custom packaging design
From concept to production, we make your packaging look amazing and function perfectly. Affordable, collaborative, and stress-free, our Design Services are for startups, established brands, and anyone in between.
DESIGN WITH US!
Launching something new? Refreshing an old favourite? Or just figuring out where to start?
Let's team up and make your packaging as show-stopping as your product!
We’ll turn your ideas into packaging that not only represents your brand but also speaks the language of your ideal customer. There’s no need to stress if designing isn't your thing, we understand that not everyone's a design whiz!
- No idea where to start? We guide you step by step.
- Canva drafts that won’t print? We'll fix them.
- Designs that don't work in production? Not on our watch. We ensure your design works seamlessly with production and complex print methods.
We make your packaging look great and work hard.
DESIGN WITH US!
Launching something new? Refreshing an old favourite? Or just figuring out where to start?
Let's team up and make your packaging as show-stopping as your product!
We’ll turn your ideas into packaging that not only represents your brand but also speaks the language of your ideal customer. There’s no need to stress if designing isn't your thing, we understand that not everyone's a design whiz!
- No idea where to start? We guide you step by step.
- Canva drafts that won’t print? We'll fix them.
- Designs that don't work in production? Not on our watch. We ensure your design works seamlessly with production and complex print methods.
We make your packaging look great and work hard.
our services
Everything you need to bring your packaging to life
Our process is simple, collaborative and fast
Great packaging design brings creativity and production together. It’s part graphic design, part manufacturing know-how, and we handle both.
Working closely with our production team, we make sure every detail, from your material choices to your print finishes, works seamlessly to create packaging that looks incredible, functions perfectly, and feels true to your brand.
For some brands, packaging starts with building the brand itself. If you’re coming to us without an existing identity, we can help create one that sets the right foundation.
Our visual identity design goes beyond just a logo, we develop the look, feel, and personality of your brand so that every element works seamlessly when it comes time to design your packaging.
Because we approach branding with packaging in mind, you’ll end up with a cohesive visual language that feels consistent, considered, and ready to shine across every touchpoint.
Our label design service combines creativity with real production know-how. Because most of our labels are printed in-house, we work directly with the production team to make sure your design looks perfect on-press and on-pack.
We understand the materials, the machines, and how to bring out the best in both, from everyday product labels to complex finishes and specialty effects.
Whether you’re pairing labels with our stock packaging or creating something custom, we’ll help you get the sizing, materials, and finishes just right for a professional, polished result.
Turning a design into something that prints perfectly is where technical skill meets precision. We receive dielines directly from our factory partners and set your artwork up correctly ready for production.
This step requires specialist know-how: managing layers, setting up special finishes, and preparing for mixed materials. It’s not something Canva can do and it’s where some customers get stuck.
If your design is 80% there, we’ll take it the rest of the way, ensuring it’s perfectly aligned, print-ready, and production approved.
Where needed, we go the extra mile to produce realistic mockups that bring your packaging to life before it hits production.
We can also help with range planning, looking ahead to future products and creating a visual language that ensures your brand feels consistent across every item. This forward-thinking approach prevents confusion down the track, helping you differentiate new products while maintaining a cohesive, on-brand look.
Great packaging design brings creativity and production together. It’s part graphic design, part manufacturing know-how, and we handle both.
Working closely with our production team, we make sure every detail, from your material choices to your print finishes, works seamlessly to create packaging that looks incredible, functions perfectly, and feels true to your brand.
For some brands, packaging starts with building the brand itself. If you’re coming to us without an existing identity, we can help create one that sets the right foundation.
Our visual identity design goes beyond just a logo, we develop the look, feel, and personality of your brand so that every element works seamlessly when it comes time to design your packaging.
Because we approach branding with packaging in mind, you’ll end up with a cohesive visual language that feels consistent, considered, and ready to shine across every touchpoint.
Our label design service combines creativity with real production know-how. Because most of our labels are printed in-house, we work directly with the production team to make sure your design looks perfect on-press and on-pack.
We understand the materials, the machines, and how to bring out the best in both, from everyday product labels to complex finishes and specialty effects.
Whether you’re pairing labels with our stock packaging or creating something custom, we’ll help you get the sizing, materials, and finishes just right for a professional, polished result.
Turning a design into something that prints perfectly is where technical skill meets precision. We receive dielines directly from our factory partners and set your artwork up correctly ready for production.
This step requires specialist know-how: managing layers, setting up special finishes, and preparing for mixed materials. It’s not something Canva can do and it’s where some customers get stuck.
If your design is 80% there, we’ll take it the rest of the way, ensuring it’s perfectly aligned, print-ready, and production approved.
Where needed, we go the extra mile to produce realistic mockups that bring your packaging to life before it hits production.
We can also help with range planning, looking ahead to future products and creating a visual language that ensures your brand feels consistent across every item. This forward-thinking approach prevents confusion down the track, helping you differentiate new products while maintaining a cohesive, on-brand look.
Why choose us?
Why our clients love working with us...
- Affordable – professional design without the agency price tag. Prices start at $49+gst.
- Connected – we have a direct hotline to our production team for smart, real-time decisions.
- Collaborative – we gather inspiration, present concepts, and work with you at every stage.
- Holistic and adaptable – future-proofed design that fits your brand, style, and budget.
What you can expect...
- Packaging that works from concept to shelf.
- Confidence in the process because we take care of the tricky technical stuff.
- Flexible, holistic design tailored to your brand.
- The kind of results that make your product shine.
How does the packaging design process work?
step 1
Share your ideas, inspiration, and goals
Chat to our team and share your packaging vision with us. We’ll ask for as much detail as possible to find out what level of support you need. This will include what you have in the way of branding assets and if applicable, how much work you've already done yourself.
step 2
Quoting
We'll provide you with your Design Services quote which will outline the project scope.You'll have the chance to amend the scope until you’re happy and then sign it off. Once your 100% deposit is received we'll make a start.
step 3
Design brief and content collection
The first step is to deep-dive into what you're trying to achieve. This will likely include collecting inspiration, existing files, written content, barcodes, QR codes and anything else you'd like to include. We do this via an online portal, with reminders set to help you stay on track.
step 4
Design begins
Based on your requirements, you will either receive your initial concepts or a first draft. You'll have time to give your feedback and work with our designer on revisions. Two rounds of revisions are included per asset. Print-ready files are usually delivered in 2–3 weeks (depending on the speed of your feedback).
step 5
Approvals
Sign-off on your design to let us know it’s ready to go into production. Note: Production timeframes start from the day artwork is signed off.
step 6
Production starts
Your label or packaging will be in production, with an average turnaround of 1 week for labels and 10-12 weeks for custom packaging (express options from 4-6 weeks). You will receive the print-ready files to keep once your packaging is in production, unless otherwise arranged.
frequently asked questions
All the nitty-gritty about Design Services...
What kinds of packaging do you design?
What kinds of packaging do you design?
Anything and everything! Whatever we can print and produce for you, we can also design. Think, bags, pouches, boxes, jars, bottles, pumps, labels and anything else you can dream up!
When does my design project start?
When does my design project start?
We’ll kick off your project as soon as your payment is complete and all content is finalized. The sooner we have everything from you, the sooner we can start bringing your vision to life!
How long will my design project take?
How long will my design project take?
In most cases, we can get started straight away, with a turnaround time of about 2 weeks (3-4weeks for visual identity work), but we need finalized content from you first. The sooner we have everything we need, the sooner we can begin bringing your project to life.
What’s included in my design project?
What’s included in my design project?
Your quote will outline exactly what’s included. Please note that custom fonts, illustrations, or patterns aren’t included unless we’ve specifically mentioned them in your quote.
Who are your designers?
Who are your designers?
Led by our own Creative Director Britta, who co-owned her own branding agency for 8 years, our small but mighty team has experience in branding, visual identity and logo design as well as extensive packaging design experience.
Can I design a whole range with you?
Can I design a whole range with you?
Absolutely! Many of our clients create multiple packaging types at once, and we love working across an entire range. Because we see the project as a whole, we can make design decisions that keep your range cohesive, consistent, and visually strong from start to finish.
Can you help me with the content that needs to go on my packaging?
Can you help me with the content that needs to go on my packaging?
We can definitely guide you on how to structure your packaging and what content to include, but we don’t provide legal advice. Packaging rules and regulations vary depending on your product and industry, so it’s important to get expert guidance. The good news? We have a trusted network of professionals who can help you make sure your packaging meet all the necessary standards, so you can feel confident you are compliant.
Can you assist with minor design changes, logo placement, or general artwork modifications before printing?
Can you assist with minor design changes, logo placement, or general artwork modifications before printing?
Yes, we can! We’re happy to help with small tweaks, logo adjustments, or other artwork modifications. Services like these are priced differently from a full packaging design project, so we’ll provide a tailored quote based on the work required.
How many revisions will I receive per design?
How many revisions will I receive per design?
We include 2 rounds of revisions per asset. We ask very nicely that you try to keep to the included 2 rounds of changes to avoid being charged for extra rounds of alterations.
Primary Packaging Asset: Two rounds of changes are included. This is your chance to check content and design before we use it as a base for secondary packaging. Significant additional changes may incur a Project Restart Fee.
Secondary Assets: Two rounds of revisions are included per asset. Minor edits (e.g., ingredients, flavour, weight, colour palette tweaks) are covered. Major edits (e.g., resizing for different packaging) may require a new estimate.
What happens if I don’t like the designs you provide?
What happens if I don’t like the designs you provide?
We work closely with you to understand your vision and include multiple rounds of revisions to get the design just right. For primary packaging, you get two rounds of changes, and each secondary asset also includes two rounds. If you request major changes outside the original scope after sign-off, a Project Restart Fee may apply. We’ll always discuss next steps with you before any additional costs are incurred, so you’re in control.
Can I take my design elsewhere to get printed?
Can I take my design elsewhere to get printed?
Yes! Once your project is in production with The Packaging People, all original artwork and source files will be transferred to you. If you choose not to produce the project with us, you’ll receive only the final artwork (not the working files). Unused concepts remain our property.
What is the lead time for custom printing?
What is the lead time for custom printing?
For packaging, express options are available from 4-6 weeks. Standard delivery takes from 10-12 weeks. The lead time for labels is 1 week for labels produced here in Melbourne. (Please note this time line starts once finished artwork is submitted.)
our work
From coffee to honey, castor oil to pet food, here are some of our most recent client projects...
Ready to Make Your Packaging Shine?
Enquire now and let’s turn your ideas into production-ready designs that look amazing and work perfectly.
Enquire nowget to know us
Our story
We’ve been backing Australian businesses with smart, good-looking, and sustainable packaging for over 18 years. As the first coffee packaging supplier in the country, we bring a deep understanding of both ecommerce and food packaging. Proudly 100% Australian owned and operated, we’ve helped more than 10,000 customers across 30+ industries find packaging that ticks all the boxes: function, style, and a lower impact on the planet. With hands-on experience and a genuine love for problem solving, we make sure your packaging not only works for your product, but also brings your brand to life.
get to know us
Our story
We’ve been backing Australian businesses with smart, good-looking, and sustainable packaging for over 18 years. As the first coffee packaging supplier in the country, we bring a deep understanding of both ecommerce and food packaging. Proudly 100% Australian owned and operated, we’ve helped more than 10,000 customers across 30+ industries find packaging that ticks all the boxes: function, style, and a lower impact on the planet. With hands-on experience and a genuine love for problem solving, we make sure your packaging not only works for your product, but also brings your brand to life.