From ordinary to extraordinary: The impact of custom packaging on your business
As we step into a new financial year, businesses are gearing up to make a lasting impact and drive growth. One often-overlooked yet powerful tool that can help you achieve this is custom packaging.
The rise of cylinder tube packaging: A game-changer for unique products
Product innovation demands packaging that's equally innovative Cylinder tube packaging is the perfect solution for businesses looking to stand out with a unique and versatile packaging option that ...
5 food packaging trends you need to be aware of
What are the biggest shifts in food packaging right now? We’re witnessing some pretty significant changes, some subtle and others that are hard to miss. Whether it’s the materials used, the design,...
The rising demand for eco-friendly packaging: 3 key reasons customers care
It’s no surprise that the demand for eco-friendly packaging is on the rise, driven by consumers who are increasingly conscious of the environmental impact of their purchasing decisions. As concerns...
The coffee conundrum: How packaging can make or break your brand
As a coffee business owner, you know that serving high-quality coffee is just the beginning. The real challenge is in preserving flavour and freshness, while maintaining the brand identity – and th...
From blank to branded: Creative ways to use custom stickers
As the custom packaging market becomes increasingly saturated, establishing a strong brand identity in those first few seconds is crucial for businesses to stand out and leave a lasting impression....
5 reasons why branding your packaging is important
No matter what product you are packaging, whether it’s food, electronics, cosmetics or clothing, it is important that your branding is placed strategically so that the consumer takes notice and rem...
The psychological effects of product packaging on sales
Your product packaging is your premier salesman when it comes to getting your product off the shelf and into your customers’ hands. It needs to stand out from the competition and be appealing enoug...
5 great pieces of packaging advice for small businesses
If you’re an established small business, or your brand is just starting out, these five pieces of advice from the team at The Packaging People will help you get your packaging right. Good packaging...
What are the benefits of using eco-friendly packaging?
Eco-friendly packaging offers benefits to businesses and the environment. It has a reputation for being beneficial and safe. Environmentally friendly packaging may include packaging made of sustai...
5 creative ways to make your coffee packaging stand out
Drinking a morning cup of coffee is a treasured ritual that helps to kick the day off on the right foot. Sales of coffee is a highly competitive retail segment in Australia, with a lot of competiti...
Have you considered the three P’s of packaging design?
When thinking about packaging for your product or brand, it’s important to consider the three Ps of packaging design; protection, printing and perceived value. These three core principles will ensu...