If the first half of 2026 has taught us anything, it's that Australian brands are becoming more strategic with their packaging.
Working closely with brands every day means we often see emerging packaging trends before they become widespread. From start-ups preparing to launch their first product to established brands refreshing their range, the questions we're being asked, and the products we're selling, paint a clear picture of where the industry is heading.
So based on our most recent 2026 sales and enquiry data, here are the packaging trends we're seeing now, and how you can get ahead before planning your next product launch.
Trend 1: Custom doesn't have to mean high volume
One of the biggest shifts we've seen is the rise of low-volume custom packaging.
Rather than committing to large custom print runs, more brands are choosing stock packaging paired with custom labels to create a professional, branded look without the upfront investment. In fact, we've seen enquiries for Labels & Stickers grow exponentially in the first half of 2026.
Much of this demand is being driven by low minimum order quantities (MOQs), fast turnaround times and express shipping, giving brands the flexibility to launch sooner, test new products and respond quickly to changing customer demand.
The takeaway? You no longer need to commit to a huge print run to create custom. You can use a high quality stock product, plus a label OR take advantage of our low MOQs on custom packaging.
Trend 2: Sustainability is becoming the standard
Sustainability is no longer a bonus, it's becoming an expectation.
One of the clearest trends we're currently seeing is the growing demand for Stand Up Pouches. Alongside this, we're seeing more enquiries about FSC-certified materials, recyclable packaging and mono-material solutions designed to align with recycling initiatives being introduced through selected Australian supermarkets.
Brands are increasingly looking for packaging that balances functionality, presentation and environmental responsibility, without adding unnecessary complexity to their supply chain.
The takeaway? Recyclable packaging, FSC-certified materials and mono-material solutions are quickly becoming table stakes, not nice-to-haves.
Trend 3: Premium packaging is more accessible than ever
Looking premium doesn't always mean spending more.
We're seeing more brands elevate their packaging through thoughtful finishing touches, including white ink on Kraft, foil stamping, spot gloss, retail-ready twist-handle paper bags and custom-sized mailing boxes that create a more cohesive unboxing experience.
These small design decisions can significantly increase perceived value while helping products stand out on the shelf or online, without requiring a complete packaging redesign.
The takeaway? Strategic finishing touches can have a big impact without blowing the budget.
Your 2026 packaging checklist
Before you lock in your packaging for this year or next, take a few minutes to work through this checklist:
✔ Plan your entire packaging range upfront, not just the primary pack, but matching mailing boxes, labels and supporting packaging too.
✔ Think about what's launching next year so your packaging can grow alongside your product range.
✔ Decide early where sustainability fits, whether that's recyclable packaging, FSC-certified materials or mono-material solutions.
✔ Lock in premium finishes while budgets are being set, rather than treating them as last-minute upgrades.
✔ Gather visual inspiration before briefing your supplier. Pinterest boards, mood boards and even AI-generated concepts are great for communicating ideas, but remember they aren't print-ready artwork.
A little planning now can save significant time, money and rework later.
Planning ahead starts with the right packaging partner
The biggest packaging trends for 2026 aren't about doing more, but rather making smarter decisions.
We're seeing these shifts firsthand through the products our customers are ordering and the questions they're asking every day. Whether you're looking for low MOQ custom packaging, FSC-certified and recyclable materials, premium finishes or end-to-end packaging support, our team can help you create packaging that's ready for what's next.
Planning your packaging for 2026 and beyond? Tell us what you're working on and we'll help you plan it.