Meet Spill The Tea Co…
Can you tell us a little about your business? What do you do, and what makes your brand unique?
‘Spill the Tea Co (STT) is a commune-tea built around a lust for colour, an appreciation for herbs and nature's goodness, an adoration for a balanced, fun + sustainable life… above all, a focus on filling YOUR cup each & every day!
The STT range includes ethically sourced herbal and fruit based tea blends and wellbeing essentials available online, served in cafes + sold in beautiful retail stores across the country!
In 2020, whilst in Year 9 at high school & recently diagnosed as a Coeliac gal I became obsessed with herbal tea. I noticed tea was marketed quite poorly to the younger demographic and drawing from my own personal experiences tea was (and still is) such a blessing for me health wise and doesn't just have to be a grandma drink! I wanted to give tea the hype it truly does deserve and decided to create an aesthetic product range filled with colour, fun + goodness!
STT has experienced much growth over the past 5 years with many additions to the range such as our recent introduction of the iced fruit blends, also known as our Cocktail Club ‘where presence meets party & silly meets centred’. These blends are made from beautiful herbs and fruits that have abundant health benefits whilst also being incredibly yum iced (& w tequila if thats your thing!) …STT is all about living your best balanced life and approach each new product with this in mind - whether you are looking for a blend to support digestion & sleep or are gifting your coconut marg loving bestie the STT range has something to fill EVERYONE'S cup!’
What problem or challenge were you looking to solve with your packaging?
‘As much as consumers are super interested in the origins of the ingredients, benefits and aid of herbal tea, they equally are seeking a product that is fun, fresh & looks pretty on their kitchen shelves + Instagram story!
Tea is such a ritual based practice that can really change the trajectory of your day and mood so each element of the blends have been well thought out to truly allow the consumer to be in the moment. I feel the aesthetics of a product is the driving force behind a customer's ‘proceed to checkout’ moment (speaking from my own experience) so I set out to bring an entirely new feel + look to what is usually associated with tea by making it bright, colourful, fun & exciting. Not only was the colour palette at TPP exactly what I was looking for but the eco-friendly options aligned perfectly with the STT ethos that is sustainability driven…so you can sip knowing that you are doing good for you and the world around you!
Social media and online marketing is a big driver of sales, meaning that aesthetic packaging and branding is non-negotiable in order to reach a large customer base and appeal to my target audience.’
What kind of packaging solution were you hoping for, and how did we help bring it to life?
‘Sustainability is a core focus at Spill the Tea Co - I wanted to create a product that was not only doing good for the consumer but also for the environment all whilst looking beautiful and bright... TPP products do all that and more!
Investing in pre printed cylinders was one of the best business moves I’ve made for STT. By using the cylinder printing services available at TPP ensures the range is looking its best on retail shelves and online photography as well as allowing for brand consistency and visibility within the market!
TPP are great to work with; communication is clear and thorough, providing me with all the information about the process as well as organising samples and much assistance with all aspects of the design and production. TPP absolutely nailed the brief and I was (and still am) BEYOND excited + happy with the final result.’
How did the final packaging perform? Did it meet your expectations or create any surprising results?
‘Many of my customers and retail stockists have admitted that it was the packaging that hooked them before even finding out what was inside!! That is music to my ears as I have been able to see my dream product come to life & thrive!
In such a highly saturated market that is wellness, the pre printed, pastel cylinders have become synonymous with STT; this has significantly enhanced my brand identity and unique edge as well as driving sales (major wins!)
Nothing makes me happier than seeing the range sitting pretty on a retail shelf or having online customers share pictures of their STT cylinders at home.’
Why do you think this packaging design works well for your product and brand?
‘The entire packaging design is perfect for my product. I pack the loose leaf tea into a heat sealed bio liner inside the cylinder (this makes for easy service + safe handling/transportation!)
The different cylinder size options + low MOQ is amazing for small batch runs and I find shipping (even to my regional address) is exceptionally fast!
I have received only positive feedback from customers and stockists about the cylinders ...truly couldn't think of a better packaging option for my range.’
Spill The Tea Co.'s packaging:
Custom Printed Cylinders