Meet Neli Coffee...
Can you tell us a little about your business? What do you do, and what makes your brand unique?
‘We are coffee roasters with a cafe attached to our roastery. We started the business in 2008 so we’ve been around a little while and have seen many changes in the industry. This is a hard industry in which to differentiate yourself from the crowd, but we try and put as much emphasis as possible on buying the best beans and selling them at a reasonable price. We’re not out to conquer the coffee world, just to roast great coffee and enjoy ourselves in the process."
What problem or challenge were you looking to solve with your packaging?
"Cost effective options that look good and do the job they were intended for. We’ve stayed a bit old school with our stand up pouches but we’ve done that because so many customers told us they preferred the pouches to side gusset bags."
What kind of packaging solution were you hoping for, and how did we help bring it to life?
"Using 5kg and 9kg tins has been a great option for us with virtually zero carbon footprint and the ability to lower the cost per kilo for our wholesale customers. We also redesigned our wholesale and retail bags a little while ago and had great help from yourselves as well as Swell Design Group."
How did the final packaging perform? Did it meet your expectations or create any surprising results?
"We’ve been very happy with the look of our packaging as well as the feedback from customers. We print all our custom labels in house and our new branded bags allow us to have 90% of the information we need already printed on the bag and then we just pop on a blend or single origin sticker."
Why do you think this packaging design works well for your product and brand?
"It gives us great flexibility and reduces our overall costs by not having to constantly print large labels. The packaging looks good, we have few issues with the bags and our customers love the look and design. Of course the coffee inside is pretty ok also!"
Neli Coffee's packaging:
Custom Printed Stand Up Pouches